Larger Screens Deliver Video News More Powerfully

Larger Screens Deliver Video News More Powerfully

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Vidcast:  https://youtu.be/zw1NDorVPvA News has a greater impact where you view it on a larger screen versus on your smartphone.  Communication research at the University of Michigan and Texas A&M University measured the responses of participants viewing news stories on a 13 inch laptop and on a 5 inch phone. Using physiologic measurements of attention including heart rate variability and skin conductance measurements, the video presented on the larger screen was more compelling and ... Maggiori informazioni

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